‘‘I get to be inspired and inspire other people every day. Crafting stories about transformative travel and life experiences, connecting readers and viewers to rewarding experiences of their own. Sharing my expertise, and helping consumers fulfill their travel dreams and entrepreneurs build their business.‘‘

Award-winning content creator and journalist Lynn Elmhirst is a Toronto-based entrepreneur and omni-media expert in visual and written storytelling, from print to digital to TV, as well as marketing and media strategy and developing as well as executing solutions for start-ups to global brands.

Lynn started in media on-camera in television news, then she was drawn to travel & lifestyles TV.  She wears many hats: producing, directing and writing travel & lifestyles TV and digital video, hosting on-camera and narrating video, writing for print and digital outlets, and editing and publishing travel & lifestyles content direct to consumers or to consumers via trade channels.

As the CEO and Executive Producer of Influence Entertainment Group and the BestTrip TV travel video sales & marketing channel, Chief Content Officer and Publisher of Travel Agency Tribes, and Canadian Contributing Editor to the Travel Market Report, Lynn is plugged in to developments in the world of travel and the changing landscape of the travel industry and trade, and has particular expertise in luxury travel and lifestyles. Lynn is also a member of the Travel Media Association of Canada.

Lynn’s content creation and media pedigree is enhanced by her marketing expertise especially in luxury travel and lifestyles.  She has worked with global brands and media outlets, and has developed and executed innovative programs and businesses where marketing, media, PR, and content intersect in a digital world.

It’s a new ‘sweet spot’ that is increasingly essential for travel & lifestyle businesses, and Lynn ensures Influence delivers.